Sunday, June 07, 2009

BOGOF


Once in a while, Harold reduces his stock by having a giveaway. The first time he tried this tactic, he set up a table outside the shop with a hundred books on it, on a first come, fist served basis but attracted no extra custom whatsoever, just the manager of the local Oxfam bookshop stopping off with a van and taking the lot. While Harold applauds the concept of Oxfam, their business plan of putting other shops in the area out of business rankles a little.

His second giveaway was a little more successful – buy one book, choose another free. Unfortunately, he was left with just as much rubbish as before.

His third method – and the one he still uses, was to wrap each free book in paper, with a bow and ribbon, and give them away with a purchase. Not every book is rubbish, either – there are some rare gems and first editions, and the popularity has spread to the point where he runs a lucky dip online.
Reblog this post [with Zemanta]

6 comments:

stephanie said...

Clever lad. As sharp now as when he was just a boy acting as banker for his peers. ;)

Leatherdykeuk said...

Indeed he is!

martha said...

Go Harold!!! Excellent marketing idea. Charming vignette.

Leatherdykeuk said...

Thank you martha

aims said...

And he thought of this all by himself? Hmmmmm.......I've got a piece of land in Louisiana....

Leatherdykeuk said...

Harold does have a good head for business