Sunday, June 07, 2009
Once in a while, Harold reduces his stock by having a giveaway. The first time he tried this tactic, he set up a table outside the shop with a hundred books on it, on a first come, fist served basis but attracted no extra custom whatsoever, just the manager of the local Oxfam bookshop stopping off with a van and taking the lot. While Harold applauds the concept of Oxfam, their business plan of putting other shops in the area out of business rankles a little.
His second giveaway was a little more successful – buy one book, choose another free. Unfortunately, he was left with just as much rubbish as before.
His third method – and the one he still uses, was to wrap each free book in paper, with a bow and ribbon, and give them away with a purchase. Not every book is rubbish, either – there are some rare gems and first editions, and the popularity has spread to the point where he runs a lucky dip online.